Watch: Postiljonen “How Will I Know / All That We Had Is Lost”

08 Nov 2012 — Henning Lahmann

Stockholm-based trio Postiljonen, it becomes more and more obvious, not only are immensely talented musicians in the best of Swedish pop traditions (we might have mentioned that before), but they seem to be marketing geniuses as well. While there still is no word about any official release (or have we missed something?), single tracks are unveiled every other month, casually announced a day or two before via social media and usually accompanied by a professionally shot, blue-eyed video that is enough to create a remarkable hype, as it leaves us dreaming about the northern countries and how much more easy and above all how stylish life must be. Case in point is the group's latest coup "How Will I Know / All That We Had Is Lost", another picture-perfect dream pop single somewhere between Balearic summer vibes and wintry Scandinavian cosiness - as if there was a difference. Oh, and the video features young and pretty Swedish people in beautiful surroundings. Of course.

 

Related posts:
POSTILJONEN: “We Raise Our Hearts”.
Video: Postiljonen - “Rivers”.
Postiljonen: “Kebnekaise”.