16 Mar 2012 — Jesse Thompson
While trying to piece together some words to describe the music of the New Brunswick, New Jersey "food court-core" pop band
Honeydrum, I couldn't seem to string together anything as oddly poetic as what their current label,
AMDISCS, wrote to describe the origins of their sound: "[it rides] under layers of coconut-colored zinc and drift[s] along the bubbly, wet walls of Jerzzy's (new) hypnogogic sea." Listen to "Stranger Calls", the A-side off of their upcoming 7" release, and you'll probably get a better idea of what that means. Of course, you can draw a quick and fitting style comparison to the lo-fi catchiness of some of Ariel Pink's hookiest tunes, but in listening to more of Honeydrum's music, I think they're embracing the aesthetics and musical affinities that they share with the L.A. lo-fi pop icon and turning them into something of their own. Check out their enjoyable AM radio styled jingle "Let's Make A Holiday" and speculate for yourself.
AMDISCS is currently putting together a four song combo package of a 7" and CD titled "Do u Party" that should be available in six weeks.
Honeydrum - Stranger Calls
