Millenium “Unfollow”

06 Mar 2014 — Henning Lahmann

So how meta do you want to have it? A few days ago, Berlin duo Millenium (aka Norman Palm and Ville Haimala) apparently deleted all their social media profiles before posting their latest track "Unfollow". It's their prettiest, most refined, and elaborate pop song yet, but that can hardly be the point here. The real point is this: kudos for the marketing stunt gentlemen, but what are you gonna do without social media profiles now?

Quote:

Why Is This Relevant To Me?

It is relevant to you because you own a brand. It doesn’t matter if you are a part-time blogger, a small business, or a huge corporation – you have a brand. And if you have any interest in furthering your brand, you cannot ignore social media.

Unquote.

So who's laughing now?

Discuss. But first, listen: