Danish-Canadian polymath Sally Dige makes dark, minimal synthpop that might draw comparison to the likes of Depeche Mode - Dige's vocal affect is remarkably similar to thant of Dave Gahan - if she didn't already seem to be ushering in an italo-disco revival. "Hard to Please", the title track from Dige's debut album, fuses the ghostly humanism of Dige's new wave forebears with the pointed, synthetic narrative of contemporary electronica.
Ditching the glam and gloss typically associated with synthpop, the choppy black & white video for "Hard to Please", which was directed by Laslo Antal, has the almost vandalized, hyper-candid feel of something that might appear in the corner of an art gallery. The video then cuts between shots of an outdoor birth and ambiguously gruesome scenes of Dige mauling (what looks like) hamburger meat with fork and spatula until it bleeds. The video bears some aesthetic semblance to Eraserhead (which also has bleeding food) but has the loose, zoom-crazed cinematography of later lo-fi masterpieces like Slacker.
The slightly NSFW video (mostly for blood) is worth repeated viewings (is Dige giving birth to prepackaged hamburger? is that a slice of watermelon?), which is just as well: the song will be more or less inextractable from your head once you hear it.
Hard To Please is out May 11 on Night School Records.