Watch: The Garment District “Nature-Nurture (Sonic Boom Remix)”

12 Aug 2013 — Parker Bruce

I can't help but love The Garment District because it's the name of a thrift/costume store back in Massachusetts where I grew up. It's of course also the work of a woman named Jennifer Baron from Pittsburgh. The new video for the Sonic Boom remix of her song "Nature-Nurture", directed by Gordon Nelson, teeters on turning into an old horror movie. Baron says: "Filmmaker Gordon Nelson incorporated found and manipulated footage to create this visual journey of a young girl discovering some of the mysteries and beauty of insects, nature and science," much like in this Eckhaus Latta video by Alexa Karolinski where they "are without external simulta aside from a looping video of plants playing on various monitors around the home. The harsh juxtaposition of 'nature' with their fabricated surroundings further feeds their boredom, fixing them in an inescapable trance of disengagement." It perfectly fits the song and its theme, the nature teaching our heroine things nurture never could. Get the remix here (Baron's cousin Lucy Blehar sings on it) thanks to French imprint La Station Radar. The Garment District's next album will come out this fall thanks to Night-People.