Watch: The Soft “Prana”

13 Aug 2013 — Henry Schiller

Suffolk trio The Soft weave their deceptively minimal electro-pop through a kaleidoscope of subterranean performances shows and fluid explosions in the video for “Prana.” William Glass’ high resolution version of an extremely friendly acid trip suits The Soft’s brand of mellow electronica well. Much like the music set to it, something a little dark and perhaps depraved lurks just below the surface. Something real and emotionally substantial swimming laps in the bliss of a neon atmosphere.

The Soft's debut EP, Uncanny Valley (a rather appropriate reference to an aesthetic hypothesis that usually relates to simulated people) , is out in September on Ceremony Recordings.